Greenwich University

gu@greenwich.edu.pk

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Bachelor of Science – (Digital Business Management) (BS-DBM)

DBM

Bachelor of Science – (Digital Business Management) (BS-DBM)

BBA

DegreeUndergraduate

CategoryBusiness Administration

Credit Hours120

Program Duration4 Years

Program Overview

The program has a leading-edge in providing an array of skills to collaborate and combine the conventional and innovative businesses using digital technologies to transform the services and product delivery in contemporary ways. By merging digital business with innovative management, this degree prepares the graduate to be able to launch new business ventures and steer established businesses through digital evolution. The program can strengthen the entrepreneurial ability.

Eligibility

12 Years of Education

Job Market

Digital expertise and mindset are in demand in businesses, start-ups, public authorities, and non-governmental organizations as well as in science, research, and development.

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Foundation Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
Personality Grooming
(Placement in this course is subject to the result of the University Placement Test) This course is designed to strengthen the basic concepts of preliminary set theory, algebra, trigonometry, analytical geometry and statistics. The course enables the weak students in mathematics to take advanced courses of mathematics and statistics.

Module I

A course in reading, writing, reflection and discussion, emphasizing rhetorical analysis and strategies for focusing, developing, and organizing writing. Special attention is also given to strategies for writing, revising and editing. In all, the course implies a general introduction to the principles of writing with emphasis on writing process, thesis, context, purpose and audience.
Pakistan Studies or History
Religious Studies or Ethics
Communication Skills
Computing Essentials
Philosophy

Module II

Foreign Language
Psychology
Sociology
Environmental Science
Mathematics & Statistics
Business Communication

Module III

Corporate Law
Microeconomics& Macro Economics
Accounting
Statistical Inference
Corporate Ethics

Module IV

Academic Reading & Writing
Islamic Finance
Digital Business Management & Emerging Technology
Principles of Marketing
Principles of Management

Module V

Qualitative Research Methods
Customer Relationship Management
Human Resource Management
Digital Marketing
Understanding & Managing Data

Module VI

Quantitative Research Methods
Logic and Critical Thinking
Artificial Intelligence and Big Data in Business
Management Information Systems
Digital Transformation

Module VII

Capstone Project I
Organizational Behavior
Production & Operation Management
Cost Accounting
Managing Innovation and Change

Module VIII

Global Business Management
Entrepreneurship
Capstone Project II

Internship

Internship 6-8 Weeks
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Program Features

Courses 40
Duration 4 Years
Level Undergraduate