The aim of this course is to improve the students ability to understand and to communicate efficiently in Business English. The course is also aimed towards improving students English grammar, the usage of business vocabularies, and to improve skills in writing business letters, reports, and Curriculum Vitae "CV" and Cover letters.
• Lectures • Class discussions • Practical
The main objectives of this course are: A. To enhance the ability of students of level one with the skills of English language including listening, speaking, reading, writing. B. To learn translation of different texts in the context of business i.e., management, communication, banking, economics, marketing etc. C. To provide the students with the principles of effective communication with emphasis on written aspects including writing techniques of business letters, memos, reports, employment communication including job hunting sources and methods, techniques of CV and interviews etc.
By the end of semester, student will be able to Write effectively and ethically for diverse audiences by making rhetorically informed choices in style, syntax, tone, formatting, and conventions. Apply and adapt flexible writing process strategies to produce clear, high-quality deliverables in a multitude of business writing genres. Use writing as a mode of thinking to research, innovate, and communicate new ideas, solutions, and policies. Use a toolkit of writing skills including word choice, grammar, organization and structure, and document design, that can be adapted to create writing styles for a variety of business writing situations.
Laila Raza is a Karachi-based journalist, educationist, and content creator. Laila has done her Masters in English Literature. Besides having a flourishing career as an educationist and journalist, Laila is also associated with social organizations supporting the marginalized communities’ right to dignified lives and livelihoods. She has written several articles on women’s issues, education, and art. Her work has been published on various platforms, including Express Tribune and Sisterhood, an award-winning digital magazine for women.