Digital marketing is a term that collaboratively describes all the online marketing efforts a company puts in to have an effective online presence. It includes social media marketing, search engine optimization, link building, website development & everything else that is required to connect with an audience online. Every company’s website requires regular updates to establish a greater presence on social media platforms through rigorous online marketing. Due to the fierce competition in the online world, some companies outsource this tedious task to digital marketing companies.
The teaching methodology of the digital marketing course includes interactive lectures, real-world case studies, group discussions, hands-on projects, workshops with industry experts, practical exercises, online resources, and assessments with feedback. These methods ensure a comprehensive and practical learning experience for students, equipping them with the necessary knowledge and skills for effective digital marketing implementation.
The primary objective of this module is to examine and explore the role and importance of Digital marketing in today’s rapidly changing business environment. It also focusses on how Digital marketing can be utilized by organizations and how its effectiveness can measure.
• Explain the role and importance of digital marketing in a rapidly changing business landscape. • Discuss the key elements of a digital marketing strategy. • Illustrate how the effectiveness of a digital marketing campaign can be measured. • Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, social media and Blogs.
Mr. Kashif is currently serving as a lecturer of Media, Art & Design and Manager Creatives & Designing at Greenwich University. Evolved expertise in field work in different sectors including Publishing, Designing, Web Design & Development, Animation, post-production, Social Media Design, Digital Branding & Marketing. Furthermore, worked as freelancer and employed for several companies that includes SYNAGE GLOBAL, Clutch Corp, JBR, Q-link Post, ANB Productions, Kashish TV, HTV.