Bachelor of Science in Digital Business Management

Explore the structure, outcomes, eligibility, and pathways of this program at Greenwich University.

Bachelor of Science in Digital Business Management

Bachelor of Science in Digital Business Management

Degree
Undergraduate
Category
Faculty of Management Sciences & Information Studies
Credit Hours
126
Duration
4 Years

Program Overview

The program has a leading-edge in providing an array of skills to collaborate and combine the conventional and innovative businesses using digital technologies to transform the services and product delivery in contemporary ways. By merging digital business with innovative management, this degree prepares the graduate to be able to launch new business ventures and steer established businesses through digital evolution. The program can strengthen the entrepreneurial ability.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

Digital expertise and mindset are in demand in businesses, start-ups, public authorities, and non-governmental organizations as well as in science, research, and development.

Why Choose: Bachelor of Science in Digital Business Management

The program has a leading-edge in providing an array of skills to collaborate and combine the conventional and innovative businesses using digital technologies to transform the services and product delivery in contemporary ways. By merging digital business with innovative management, this degree prepares the graduate to be able to launch new business ventures and steer established businesses through digital evolution. The program can strengthen the entrepreneurial ability.

Foundation Module

General Mathematics
Personality Grooming

Module 1

Computing Essentials
Financial Accounting
Comparative Religions
English Composition
Digital Media Fundamentals

Module 2

Business Maths & Stats
Communication Skills
Ideology & Constitution of Pakistan

Module 3

Microeconomics & Macro Economics
Civics & Community Engagement
Philosophy & Critical Thinking

Module 4

Principles of Marketing
Principles of Management

Module 5

Search Engine Optimization

Module 6

Global Sustainability

Module 7

Digital Business Management & Emerging Technologies
Artificial Intelligence in Media

Module 8

Understanding & Managing Big Data
Digital Advertising & Public Relations
Strategic Management

Program Learning Outcomes

Learning outcomes are not available for this program yet.

Foundation Module

Business Maths & Stats
Introduction to Business Finance
Financial Accounting
Microeconomics & Macro Economics
Communication Skills

Module 1

Global Business Strategy
Principles of Marketing
Principles of Management
Statistical Inference
Financial Management

Module 2

Management Accounting
Search Engine Optimization

Module 3

Branding & Packaging
Emerging Trends & E Commerce in Digital Era
Human Resource Management
Global Sustainability

Module 4

Digital Business Management & Emerging Technologies
Artificial Intelligence in Media

Module 5

Understanding & Managing Big Data
Digital Advertising & Public Relations
Strategic Management
Curriculum details are not available for this program pathway.

Course Features

Courses
42
Duration
4 Years
Level
Undergraduate
Credit Hours
126
Category
Faculty of Management Sciences & Information Studies