Greenwich University
Bachelor of Science in Tourism & Hospitality Management

Bachelor of Science in Tourism & Hospitality Management

BBA

Degree Undergraduate

Category Business Administration

Credit Hours126

Course Duration4 Years

Program Overview

The BS in Tourism & Hospitality Management program is prepared to equip the students to act responsible in the field of management, marketing, financing, and planning through a combination of coursework, fieldwork placements and practical projects. This Bachelor’s Degree Program will enable the students to build interpersonal skills and provides strong analytical, managerial, and marketable skills creating and enhancing employability in the tourism and hospitality industry.

Eligibility

Intermediate or equivalent to 12 Years of Education

Job Market

The tourism and hospitality industry is global, enormous and growing. A huge variety of different organizations require hospitality management, from small restaurants to global hotel chains and airlines. That is what makes working in the industry so special; you will have the opportunity to work across multiple sectors and give life-changing experiences to thousands of people.

Fondation Module


Module 1

Intro. To Toursim & Hospitality
Intro. To Sustainable Tourism
Religious Studies / Ethics

Module 2

Pakistan Studies / History
Tourism & Travel Agency Operations
Intro.to Digital Tourism and E-Tourism

Module 3

Microeconomics & Macro Economics
Front Office Operations Management
Philosophy & Critical Thinking
Civics & Community Engagement
Culinary Art, Food and Beverages Management

Module 4

Principles of Management
Principles of Marketing

Module 5

Tourism & Hospitality Laws & Ethics

Module 6

Social Media and Influencer Marketing in Tourism
Smart Tourism and Emerging Technologies
Crisis Management in Hospitality and Tourism
Emerging Trends & E Commerce in Digital Era

Module 7

Digital Business Management & Emerging Technologies
Luxury Tourism & Global market Trends

Module 8

Heritage & Cultural Tourism Management
Wellness and Health Tourism
Artificial Intelligence in Tourism and Hospitality


Program Learning Outcome

  • 1 To understand the functional principles of hospitality and tourism business industry. (Goal 4)
  • 2 To prepare students with academic and analytical skills to cultivate professional excellence in the corporate world at the same time develop academic proficiency for postgraduate studies. (Goal 4)
  • 3 To demonstrate graduates who perform community services in addition to their other duties with ethical understanding and moral values. (Goal 4)
  • 4 To recognize the challenges and opportunities of the challenging world around and enabling the graduates to make an impact in hospitality culture enabling the industry to grow fast. (Goal 4)

Course Features

Courses 42
Duration 4 Years
Level Undergraduate