The MS in Media Management & Advertising is a future focused graduate program designed to prepare students for leadership roles in the fast changing global media and advertising industry. The curriculum blends advertising creativity with business and management skills, covering areas such as advertising strategy, media planning, consumer behavior, digital and social media, brand management, and media economics.
The program emphasizes experiential learning alongside academic study. Students gain practical exposure through internships, industry collaborations, live campaign projects, case studies, guest lectures from industry leaders, and participation in workshops led by media professionals. This combination of theory and practice equips graduates with the expertise to navigate both traditional and digital media landscapes with confidence.
Students with a 4-years undergraduate degree or 16 years of education with minimum 50% marks/CGPA 2.5 from a university recognized by the HEC are eligible to apply.
Professionals completing this MS program are highly sought after in Pakistan and internationally, as the demand for advanced expertise in advertising, media strategy, and brand management continues to grow. Career pathways include