Head Marketing & Communications - PSDF
Madiha Sarim is a seasoned marketing professional with over 16 years of experience in Brand Management, Corporate Communications, Integrated Marketing Communication, ATL, BTL, Product Launch, Event Management, Digital Marketing, CSR, PR, Brand Guideline & Architecture Development, Budgeting and Research. Prior to moving to Punjab Skills Development Fund (PSDF), Madiha was affiliated with Faysal Bank as Vice President and has also worked with the Royal Bank of Scotland, as the Head of Market Research & Planning. Madiha has also served as Brand Manager for Motorola, Pakistan and handled the Marketing & Communications accounts of Unilever, Nestle, Reckitt Benckiser and United Brands Limited.
