Bachelor of Science – (Communication Design)

Credit Hours135

Program Duration4 Years

Program Overview

Course Overview write up required.

Preparatory Courses

Placement in this course is subject to the result of the University Placement Test) This course focuses on all four skills: reading, writing, speaking and listening in general, and writing in particular at elementary level. With an ordered and integrated approach, the course strengthens students’ communicative competence in the English language. The learners are expected to be users of the language in informal as well as formal contexts with a sense of accommodation for new ideas.
Personality Grooming

Module I

Materials (2D and 3D)
History of Art & Design
The objective of this course is to introduce students to technology and computer skills to become familiar with print and electronic media. It focuses on the use of different computer programs that journalists can use during daily routine journalism (press / television / radio). However, this course will provide a basic introduction to soft relaxation, such as students in different courses, to learn different aspects in detail. Students will be considered MS Office.
This course goals to deliver students with the familiarity and practical skills required to successfully formulate to media content understand. Therefore, daily news reading habit development is the prime task of this course.
The chief objective of the course is to explore various approaches to measuring, drawing, shading and rendering. Focus will be on developing the pupil’s ability to see and understand how to create realistic representations of spaces and forms.
Study of Islamic Art

Module II

Principles of Color & Design
Concept Art
The students will be able to independently use the software such as SPSS. It will help the students in their research work. As well as to we prepare students, not only for majoring in mathematics, with the essential tools of calculus to apply the concept and use techniques in their respective disciplines.
In this course students will learn how a storyboard is conveyed into visual version of the script and make the visual action of a sequence in a logical narrative. As well as students will be able to design and present storyboards for topics including commercials, film and television titles and video presentations.
In this course students will learn functions, history and development of Radio, TV and Film. This course will also provide basic understanding of digital media and practical skills as well.
The course will focus on lighting, composition, framing, rule of third, patterns and repetitions and angles necessary for good photography. The emphasis will be on the studio photography and. outdoor shoot. Functions of still camera and various photographic lens and their use will be focused during the studies. Shoots for portrait, wild life, nature and landscapes will be the core part of learning. Students also learn Adobe Light room and Photoshop for image editing in this course.

Module III

Typography - I
Pre-Press Production
English Composition
Concepts of Graphics Design
Photography - II
History of Ideas

Module IV

Typography - II
Fundamentals of Film Making
The aim of the course is to update the understudies to have an up-date knowledge of TV production This course will cover all steps of Production process.
The course will enlighten the students about the Grammar, Prose and Poetry of Urdu Language. It will be enhancing the language skills and develop a better understanding of short stories of Urdu language. Famous writers, Poets and their work will be focused during study.
Contemporary Art

Module V

Philosophy and History of Advertising its impact on consumer and various genres of Advertising will be the part of teaching. Production of TV Commercial print advertisement and Digital advertisement will be focused during the teaching process. Graphic designing and its importance in the contemporary Advertising will be highlighted to its fullest. Copy Writing and how to write creative Tag Line will be the necessary part of the teaching. Importance of Public Relation and satisfaction of a client will be highlighted during the course. Hazards of over Public Relation and less Public Relation will be focused.
Design Studio - I
Fundamentals of Animation
Digital Image Manipulation
Art in the Time of Raj /Mughal Art
Web Media

Module VI

Design Research Method
Entertainment Design
Visual Communication
Web Design & Development

Module VII

Visual Narrative
Information Design
Multimedia Studio
Media Psychology
It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.
Editorial Design

Module VIII

The course will be valuable as apart of career preparation for students interested in working in broadcasting and related industries such as advertising, media sales and public relations. For students with other career interests, this course will provide a firm foundation for understanding how the electronic media industries operate.
It comprises 06 credit hours, and the rationale of research is to give awareness about research to the students in their professional as well as their personal lives. It also introduces quantitative and qualitative paradigms of research.


Internship 6-8 Weeks

Program Features

Courses 42
Duration 4 Years
Level Undergraduate